Resisting the Recession Reflex

In this episode of #OnBrand we speak to Wim Vermeulen, Managing Director at Dentsu Consulting in the Belgium, about what we can learn from history when it comes to advertising in a recession, and what pitfalls should we avoid when it comes to reacting and surviving in such a challenging environment.

https://open.spotify.com/episode/30IwzOENyC48TGz27b9yiW?si=OeCr6PBERGKiG_rcjNyc3A