In this episode of #OnBrand we speak to Wim Vermeulen, Managing Director at Dentsu Consulting in the Belgium, about what we can learn from history when it comes to advertising in a recession, and what pitfalls should we avoid when it comes to reacting and surviving in such a challenging environment. https://open.spotify.com/episode/30IwzOENyC48TGz27b9yiW?si=OeCr6PBERGKiG_rcjNyc3A
As the long-term implications of the COVID-19 pandemic start to come into view, it’s clear that we’re facing a major global recession.
Every decade has its recession, and as a result, there are economic models available to both businesses and consumers on how to manage the resulting uncertainty.
But a worldwide pandemic occurs every 100 or 150 years, which is far too wide a range for us to be able to have a manual on how to react. We're in uncharted territory.