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Wim Vermeulen
- Oct 7, 2020
- 0 min
16 views0 comments
Wim Vermeulen
- Oct 7, 2020
- 1 min
Resisting the Recession Reflex
In this episode of #OnBrand we speak to Wim Vermeulen, Managing Director at Dentsu Consulting in the Belgium, about what we can learn...
11 views0 comments
Wim Vermeulen
- Oct 7, 2020
- 1 min
Is going dark the right strategy in a recession?
Peter Field, known as the Godfather of Marketing Effectiveness and one of the most influential thought leaders of today, has already...
25 views0 comments
Wim Vermeulen
- Oct 7, 2020
- 4 min
Three key areas for brands to focus on as they navigate the recession
As the long-term implications of the COVID-19 pandemic start to come into view, it’s clear that we’re facing a major global recession....
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Wim Vermeulen
- Oct 7, 2020
- 1 min
Your ads don't get the attention they need to be effective
Does your ad get enough attention to be effective? The answer is ‘not really.’ From the land of Mark Ritson, here is Karen Nelson-Field,...
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Wim Vermeulen
- Apr 13, 2020
- 3 min
Now is a good time to think about your brand positioning
If you are thinking of your post-crisis plan today, do think about your brand positioning as well. It might very well be possible that...
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Wim Vermeulen
- Apr 13, 2020
- 1 min
Right-brain advertising works better in this COVID-19 crisis
Orlando Wood is the Chief Innovation Officer of System1 Group and the author of Lemon. We discuss how COVID-19 is changing the lives of...
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Wim Vermeulen
- Apr 13, 2020
- 1 min
Do good now to do well in the COVID-19 recession
This COVID-19 crisis is different in several respects from previous crises. One of the differences is that consumers are actively asking...
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Wim Vermeulen
- Apr 13, 2020
- 1 min
The Law of Tellis & Tellis (on advertising in a recession)
When Sam Walton was asked about the recession of 1991 he said, “I’ve thought about it, and decided not to take part”. In 1991 Wal-Mart...
68 views0 comments
Wim Vermeulen
- Sep 28, 2019
- 1 min
Hattrick for the TapForward communication model.
The award season has shown the appreciation of the advertising industry for the TapForward communication model.
120 views0 comments
Wim Vermeulen
- Sep 28, 2019
- 3 min
In marketing, only three metrics matter.
A marketer today has a lot of metrics to keep an eye on. The number is so large that it's complicated to prioritize. And there are new...
51 views0 comments
Wim Vermeulen
- Jan 28, 2019
- 1 min
How does creativity contribute to long term growth?
This is the question that Orlando Wood of System1 Group set out to find out. In partnership with EffWorks he published his findings at...
38 views0 comments
Wim Vermeulen
- Dec 26, 2018
- 5 min
TapForward van John Lewis: het geheim van succesvol adverteren in deze digitale wereld.
Niet minder dan 300 scripts hadden ze nodig om tot de finale versie te komen. En aan de reacties op de sociale media te zien, is het...
109 views0 comments
Wim Vermeulen
- Nov 11, 2018
- 5 min
Marketing wordt steeds minder effectief. Dit is het probleem:
Heb je al eens nagedacht over hoe jij je marketingbudget besteedt? En of dat op de meeste effectieve manier gebeurt? Want geef toe: je...
85 views0 comments
Wim Vermeulen
- Oct 21, 2018
- 2 min
Hoe kan Artificiële Intelligentie ons vandaag helpen?
Artificiële Intelligentie is overal. Je kan je tijdlijn of nieuwsfeed niet bekijken of je vindt er een artikel over. Meestal is de...
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Wim Vermeulen
- Apr 29, 2018
- 7 min
"De nieuwe generatie marketeers denkt dat reclame enkel draait om Facebook-posts en Google AdWords,
(Een interview van Alexander Bouckaert dat verscheen op Bloovi.be op 16 april 2018) Reclame is niet meer wat het geweest is. Waar zijn de...
100 views0 comments
Wim Vermeulen
- Apr 3, 2018
- 1 min
SOV>SOM=Growth
ADVERTISING EFFECTIVENESS SERIES (1) I’m a big fan of Peter Field & Les Binet, the godfathers of advertising effectiveness. Their work,...
2,873 views0 comments
Wim Vermeulen
- Mar 19, 2018
- 2 min
Say the word, Mr. Pritchard
Thank you, Mr Pritchard, for what you’ve been doing lately. You are challenging the status quo in our industry and, more importantly,...
121 views0 comments
Wim Vermeulen
- Mar 5, 2018
- 3 min
Brands are open source
"Open Source refers to something people can modify and share because its design is publicly accessible" is the definition of open source...
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