Wim Vermeulen
Marc Pritchard wants better creative work
"We’re awfully busy, but all of this activity is not breaking through the clutter. It’s just creating more noise", says Marc Pritchard...
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Wim Vermeulen
- Mar 4, 2018
- 1 min
Financial Analist demands more Brand Building to secure sustainable growth
A Financial Analist of Citigroup Catherine O’Neill, director of Citi Research’s European Media Team, says under-investment in brands...
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Wim Vermeulen
- Mar 4, 2018
- 1 min
Why Brand Building is important to your bottom line
Since 2008, we have been very focused on the short term. Which is no surprise giving the focus we have on quarterly results. We know that...
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