Wim VermeulenMar 4, 20181 minMarc Pritchard wants better creative work"We’re awfully busy, but all of this activity is not breaking through the clutter. It’s just creating more noise", says Marc Pritchard...
Wim VermeulenMar 4, 20181 minFinancial Analist demands more Brand Building to secure sustainable growthA Financial Analist of Citigroup Catherine O’Neill, director of Citi Research’s European Media Team, says under-investment in brands...
Wim VermeulenMar 4, 20181 minWhy Brand Building is important to your bottom lineSince 2008, we have been very focused on the short term. Which is no surprise giving the focus we have on quarterly results. We know that...