Marc Pritchard wants better creative work

"We’re awfully busy, but all of this activity is not breaking through the clutter. It’s just creating more noise", says Marc Pritchard the CMO of P&G at the ANA Media Conference in Orlando

 After asking the media agencies for more transparency last year, now Pritchard is asking the creative agencies for better creative output and a rethink of their organisational structure. Rightfully so.

Read the details in this article from Campaign.