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  • Wim Vermeulen

Right-brain advertising works better in this COVID-19 crisis

Orlando Wood is the Chief Innovation Officer of System1 Group and the author of Lemon. We discuss how COVID-19 is changing the lives of British consumers, how brands are responding to it, and what advertising does and doesn’t work in this crisis (System1 Group tests all TV ads published in the United Kingdom and the United States on a daily basis for emotional response).



Discover more thoughts on how to navigate COVID-19 on The Brand Recovery Series

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