This is the question that Orlando Wood of System1 Group set out to find out. In partnership with EffWorks he published his findings at EffWeek 2018.
The purpose of this study was to:
Give the industry a means of predicting long-term growth
Reveal how the industry is performing
Describe a creative means by which the industry can generate long-term growth
Demonstrate that it works and explain why
Show how it gives online platforms the opportunity to be part of a long-term growth story