Cases from the book

In Marketing voor de Mad Men van Morgen different marketing and advertising cases are discussed. If you see this symbol added next to the case in the book, you'll find more details and content below. Photo and video material on other historical references in the book are also added.

Dove Evolution

(2006)

The iconic online video that started the 'Real Beauty' campaign

Slob Evolution Parody (2006)

The Dove Evolution was spoofed many times. Slob evolution was one of the most successful parodies.

Postcards from the late 19th century show how artists thought we would live today

The brothers Lumières demonstrating their Cinématographe for the first time in the Salon Indien du Grand Café on 28 december 1895.

On February 8 1915, D.W. Griffith's premieres the mother of all movies "Birth of a Nation". It was America's first box-office hit.

SSGA Fearless Girl (2017)

Fearless Girl is a bronze sculpture launched on the International Women's Day in 2017, It generated $7.4 million in free marketing.

Apple Think Different 1997

The campaign that changed Apple's faith in 1997.

Cadbury The Gorilla (2007)

The Gorilla campaign made 4 mio young Britons buy a Cadbury chocolate bar for the first time.

Cadillac 1955

A pre-creative revolution car commercial from Cadillac.

Ford Two Ford Family (1956)

A pre-creative revolution TV commercial for Ford.

VW Snow Plow (1964)

This commercial for Volkswagen Beetle is considered to be one of the best TV commercials ever and the start of Bill Bernbach's creative revolution.

Anacin (1959)

A typical example of USP advertising by Rosser Reeves.

The Economist Raising Eyebrows (2017)

One of the first successful 'Programmatic' campaigns, generating £51,7 million in lifetime revenu.