"A brilliant and compellingly written exploration of the truths and nonsenses of marketing effectiveness.
Loaded with intriguing case studies and hard data, it is entertaining and informing in equal measure.
I wish I had written it."
Marketing Consultant and Author
In his first book, Marketing for the Mad (Wo)Men of Tomorrow, Wim studies insights from neuroscience, consumer psychology and data of the world's most successful campaigns to understand what drives the effectiveness of advertising in this digital world. He introduces the award-winning TapForward communication model, a model that not only outperforms other communication models but also successfully prepares brands for the world of algorithms we are in today.
"This is a fantastic book. A must-read for every marketer and especially the digital marketer, who drives data-driven strategies"
"A great book to introduce the new generation of marketers and advertisers to the profession and psychology of today's demanding consumer."
"An extremely comprehensive and up-to-date book on how marketers should market their brand in a post-digital world."
Read all other articles here
A book on the perception and importance of sustainability in Belgium
A book Wim wrote with Prof. Dr. Gino Verleye. More information on the book and services on www.deduurzamebelg.be
Register for the worldwide online premiere on December 11th, 2020
A documentary Wim is making with Bart Lombaerts, Kristof Lasure and Mathias Brouns. More information on www.thedecadeofaction.com
Wim is the Director of Strategy and Sustainability at Bubka. He has a strong background both in the digital and traditional advertising industry. The creative agencies he worked at, the startups he was involved in and the international digital agencies he headed give him solid experience in Digital Transformation and Brand Innovation.
He is a Lecturer at the Solvay Business School and an international keynote speaker.
He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University. Recently he studied Corporate Sustainability at the London Business School.
Marketing for the Mad (Wo)Men of Tomorrow is his first book. His second book, De Duurzame Belg, was published in September 2020. The world premiere of his documentary 'The Decade of Action' took place in December 2020.
"Wim tells an interesting and fascinating story that makes you think about how our communication has become less efficient under the pressure of short term results. Simple and clear. Refreshing in these times of digital communication overload."
Peter Quaghebeur, CEO SBS Belgium
"A fascinating and inspiring presentation. There has been a lot of discussion about it afterward, the effect we wanted to achieve.."
Joke Costrop, KBC
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