The Brand Recovery Series is an initiative to help brands navigate the COVID-19 recession.
This is a selection of the content. See all the work on brandrecoveryseries.com
What, according to academia, is the most effective brand strategy in a recession?
+200 examples of how brands are doing good
An interview with Orlando Wood, author of Lemon, on why right brain advertising works best today
Peter Field distilling an astounding amount of marketing wisdom into just 10mins
An interview with Silvia Garagnani, a marketer who lives and works in Milan. We talk about being in total lockdown for five weeks, how brands react and how it changes the Italian consumer
Marketing For the Mad (Wo)Men of Tomorrow
"A brilliant and compellingly written exploration of the truths and nonsenses of marketing effectiveness.
Loaded with intriguing case studies and hard data, it is entertaining and informing in equal measure.
I wish I had written it."
Marketing Consultant and Author
"A provocative rallying cry to business leaders struggling to adapt to our world’s new operating system. This book provides a much needed kick in the pants to those who resist change and a call to arms to those who know it must be embraced."
Denise Lee Yohn
Author of the bestselling books What Great Brands Do and FUSION.’
In his first book, Marketing voor de Mad Men van Morgen, Wim studies insights from neuroscience, consumer psychology and data of the world's most successful campaigns to understand what drives the effectiveness of advertising in this digital world. He introduces the TapForward communication model, a model that not only outperforms other communication models but also successfully prepares brands for the world of algorithms we are in today.
"This is a fantastic book. A must-read for every marketer and especially the digital marketer, who drives data-driven strategies"
"An extremely comprehensive and up-to-date book on how marketers should market their brand in a post-digital world."
"BAM's choice of Marketing Book of the Year 2018"
"A great book to introduce the new generation of marketers and advertisers to the profession and psychology of today's demanding consumer."
Listen to the first edition of Spill The Beans, a Belgian Marketing podcast run by Karel Byloos and Aren Klijs.
In it, they ask plenty of questions on marketing for the mad (wo)men of tomorrow.
Wim is the Director of Strategy and Innovation at Dentsu Aegis Network and Managing Director of Dentsu Consulting in Brussels. He has a strong background both in the digital and traditional advertising industry. The creative agencies he worked at, the startups he was involved in and the international digital agencies he headed give him solid experience in Digital Transformation and Brand Innovation.
He is a Lecturer at the Solvay Business School and an international keynote speaker.
He is also a master in both Political and Communication Science and studied management and marketing strategy at Cambridge and Oxford University.
Marketing for the Mad (Wo)Men of Tomorrow is his first book.
"Wim tells an interesting and fascinating story that makes you think about how our communication has become less efficient under the pressure of short term results. Simple and clear. Refreshing in these times of digital communication overload."
Peter Quaghebeur, CEO SBS Belgium
"A fascinating and inspiring presentation. There has been a lot of discussion about it afterward, the effect we wanted to achieve.."
Joke Costrop, KBC
If you are interested in a Keynote session or workshop or have a specific request, please use this form.